At the recent Auckland Magento Meetup I had the privilege of seeing Mark Hammersley’s presentation on email marketing – Mark’s a fascinating guy and a real expert, I highly recommend checking out his site. One of the things that came up during his presentation was the idea of first touch tracking your visits, particularly in the sense that if they first come to you because of an email, and you build a relationship with them and they eventually buy from you – knowing if it was an email and which one brought them to the store in the first place is very valuable information.
Magento does not track this out of the box and neither does Google Analytics, however with a simple customization it can be added to the store. This blog post will run through how I added it to two of our new World Wide Access stores, <plug> Cariboo Cribs – which sells cribs and cots to the UK and soon to the USA – and Dominion New Zealand – which sells high quality sheepskin coats and boots (think New Zealand made Ugg).</plug>